Sunday 7 June 2009

Designbox. Envirowise Live chat


I joined the live chat session today on the Designbox supported by UK government department Envirowise.

The purpose of Designbox is to offer support to the design community and a chance to chat to industry experts as well as each other regarding the design of sustainable products and packaging.

One subject which I personally believe strongly about and to which my peers also seem keen to promote is "non design". That is to promote the philosophy of reducing material usage and part count to lower the impact on total energy consumption.

Another hot topic was “longevity”. We designer believing we should return to values of yesteryear and design products to last and be maintainable. Of course the argument against this is that companies who don’t choose to design in obsolescence will go bust.

However there is plenty of clear evidence to suggest otherwise. What is required though is a shift in consumer attitude, but perhaps more importantly to our business thinking and to begin considering the whole lifecycle of a product right from the earliest concept proposals and using product lifecycle management as a business and marketing strategy.

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